The life of a property manager is not easy! Your daily task list is a mile long and you are fielding constant queries from both tenants and landlords. There are new clients to onboard and a stream of requests and repairs to attend to.   When it comes to dealing with tenants, it can feel like a losing battle. Recent changes to tenancy laws in Victoria have fallen in the favour of renters, meaning there is a whole new raft of legislations to catch up with.   

If you attend any marketing seminar, workshop or webinar you will hear the same message - to define your target audience, create a niche. Focus on delivering your message to this group and you will have success.

In the competitive world of real estate, there is often an approach of taking what you can get, however this doesn’t mean the rules of marketing don’t apply.

A new form of leasing agency is on the rise, proving to be a potential threat to the traditional model of managed properties.   Known as leasing rights agencies, these can be found in large scale apartment complexes managed by companies like Meriton. With dozens or even hundreds of apartments, it makes sense to have a permanent on-site building manager, or even two or three.   As well as looking after the building and grounds, these managers are able to act as leasing and selling agents. Because they are on site, they make it easy for owners and tenants to sign up. 

Welcome to the digital age! Everything is changing, especially the way we work.   Where once selling property involved a great deal of paper and lengthy phone conversations, it is now possible to have a house sold using digital apps and text messaging.   Because communication has become easier and faster, it is now possible to delegate tasks to external providers which once were taken care of in-house.   Outsourcing saves time and money. It means you are saved the cost of expenses including office space and superannuation.