If you attend any marketing seminar, workshop or webinar you will hear the same message - to define your target audience, create a niche. Focus on delivering your message to this group and you will have success.

In the competitive world of real estate, there is often an approach of taking what you can get, however this doesn’t mean the rules of marketing don’t apply.

A new form of leasing agency is on the rise, proving to be a potential threat to the traditional model of managed properties.   Known as leasing rights agencies, these can be found in large scale apartment complexes managed by companies like Meriton. With dozens or even hundreds of apartments, it makes sense to have a permanent on-site building manager, or even two or three.   As well as looking after the building and grounds, these managers are able to act as leasing and selling agents. Because they are on site, they make it easy for owners and tenants to sign up. 

Welcome to the digital age! Everything is changing, especially the way we work.   Where once selling property involved a great deal of paper and lengthy phone conversations, it is now possible to have a house sold using digital apps and text messaging.   Because communication has become easier and faster, it is now possible to delegate tasks to external providers which once were taken care of in-house.   Outsourcing saves time and money. It means you are saved the cost of expenses including office space and superannuation.

Surprise surprise, running a real estate agency is hard work! Facing the challenge of this kind of business year after year can start to feel like all too much.   Many agency owners who are approaching retirement age find themselves faced with a dilemma. They want to take a step back from the stress of being in charge but also don’t feel completely ready to give up working.   When you’re in this situation, it can be easy to feel much of your identity is tied to your business.

Content marketing is a popular and highly effective strategy across many industries including real estate. By sending regular updates to your clients you are not only reminding them you exist, you are also offering them something of value.   Or are you? It is pointless sending newsletters if they are not going to be read. And they won’t be read if they aren’t interesting and well put together. Here are some tips for creating a real estate newsletter your clients will be excited to read. Create relevant content Every homeowner is interested in local property prices.