Welcome to the digital age! Everything is changing, especially the way we work.   Where once selling property involved a great deal of paper and lengthy phone conversations, it is now possible to have a house sold using digital apps and text messaging.   Because communication has become easier and faster, it is now possible to delegate tasks to external providers which once were taken care of in-house.   Outsourcing saves time and money. It means you are saved the cost of expenses including office space and superannuation.

Surprise surprise, running a real estate agency is hard work! Facing the challenge of this kind of business year after year can start to feel like all too much.   Many agency owners who are approaching retirement age find themselves faced with a dilemma. They want to take a step back from the stress of being in charge but also don’t feel completely ready to give up working.   When you’re in this situation, it can be easy to feel much of your identity is tied to your business.

Content marketing is a popular and highly effective strategy across many industries including real estate. By sending regular updates to your clients you are not only reminding them you exist, you are also offering them something of value.   Or are you? It is pointless sending newsletters if they are not going to be read. And they won’t be read if they aren’t interesting and well put together. Here are some tips for creating a real estate newsletter your clients will be excited to read. Create relevant content Every homeowner is interested in local property prices. 

How to transition out of your real estate business.   Running a real estate agency is an exciting and fulfilling career, but there is no denying it takes a lot of hard work! Ask any real estate principal what their hobbies are and chances are they’ll laugh - who has time for play when you’re working six and sometimes even seven days a week?   No matter what level of success you have achieved for your real estate business, there comes a moment when the time seems right to move on. When this is the case, selling is an option.

Nowadays, housing is about a lot more than housing.   Of course everyone needs a roof over their head, but we also want to be close to work or at least near the public transport corridors which will get us there. Then there’s the matter of being near schools, parks, hospitals and recreational facilities. Everybody is seeking convenience as well as proximity to the outlets that matter to them.   21st century urban designers are responding to this demand by developing housing based on the idea of community and lifestyle as well as bricks and mortar.